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Introduction to machine learning and AI
In our fast-paced, technology-driven world, artificial intelligence (AI) and machine learning (ML) are playing an increasingly central role. But what exactly is behind these terms? Artificial intelligence is a broad field of computer science that aims to create machines capable of performing tasks that typically require human intelligence. These include problem solving, decision making and…
Learn moreSEO – Ranking loss and what happens next
Transparency and openness as key factors The loss of SEO rankings is currently a topic that is causing many a sleepless night. In recent years, Google has continuously emphasized transparency and openness as key evaluation criteria for websites. For website owners, this means publishing clear information about the identity of the content creators and the…
Learn moreAdvertising in times of crisis can be crucial
In a time of economic uncertainty and challenges, advertising in times of crisis is a strategic necessity for many companies to make the difficult decision of where to cut spending. One obvious option often seems to be to reduce advertising budgets. However, this decision could have serious long-term consequences. It is a fallacy to believe…
Learn moreSuccessful YouTube SEO strategies for companies
YouTube is the second largest search engine in the world after Google and offers companies an excellent platform to increase their reach and reach their target group through YouTube SEO. An effective YouTube SEO strategy is crucial to become visible in this crowded market. Here are concrete measures and tools that you can implement immediately…
Learn moreThe revolution in web design – How AI is transforming the industryc
A real revolution in web design is the use of AI. Designers save time, create more consistent and engaging designs, and can deliver a personalized user experience. However, the creative and strategic decision-making power of humans remains irreplaceable, and AI serves primarily as a support tool to automate repetitive tasks and facilitate the design process.…
Learn moreWhy online marketing is so important in the age of digital marketing
In today’s digital era, where the Internet and technology have a significant impact on consumer behavior, online marketing is essential for businesses, the self-employed and start-ups. The inexorable advance of the Internet has fundamentally changed the way business is done. Traditional marketing approaches alone are no longer sufficient to achieve the desired reach and visibility.…
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Book recommendation:
Time management is much more than just planning and organizing your daily routine. It is the art of setting priorities in such a way that we are successful and satisfied both professionally and privately.
A valuable book in this day and age, because we are all running after our time day after day.