Dictionary of the Internet - Digital Dictionary
Common technical terms simply explained
A procedure in which two versions of a website or app are compared to determine which website performs better in a given test.
A Google metric that determines where your ad appears. The AD Rank is based on your bid, the quality of your ad and the landing page.
A tool for monitoring and analyzing your online advertising campaigns to optimize their performance and efficiency.
The term “AI Overviews” generally refers to summaries or overviews of artificial intelligence (AI) in various contexts. Such overviews can refer to technologies, products, research work, trends or applications of AI. They serve to create a broader understanding of the topic of AI, explain current developments and point out future directions.
AI Overviews are particularly useful for people who want to quickly find out about the basics and current trends in the field of AI without having to delve into the technical details. They also serve as a decision-making aid for companies and organizations that are considering implementing AI solutions.
This refers to building and strengthening your brand presence across Google platforms, including search results pages and advertising networks.
Bias mitigation refers to the measures and techniques that aim to reduce biases or unfairness in systems, especially in artificial intelligence systems. In AI, these biases are often caused by uneven or biased data used to train the systems. Bias mitigation is important because it helps to ensure fair and accurate results so that all users are treated equally regardless of gender, race or other characteristics. This can be achieved through various methods, including revising data sets to ensure they represent a broad and representative sample of the population, and developing specialized algorithms that actively seek out and correct for bias in the training data.
A chatbot is able to understand and respond to your questions using pre-built answers or algorithms. Some chatbots can also learn and adapt to the user’s needs and preferences to provide even better answers. Chatbots can be used on various platforms, such as websites, social media or messaging apps.
Chatbots are particularly useful for companies that want to improve their customer support by providing quick and effective answers to frequently asked questions. But chatbots can also be used for other purposes, such as personalized recommendations, sales and marketing purposes or even for entertainment purposes.
Overall, chatbots are a type of artificial intelligence designed to help people and fulfill their needs in a simple and fast way.
Measures the frequency and extent to which elements on a page change position during the loading process. it assesses the visual stability of a website.
Cloaking
Showing different content or URLs to search engines and human visitors. For example, a site might show search engines one version of its content that is keyword rich, while real visitors see something completely different.
A CMS is a content management system. Through a content management system, web content such as text, images and videos can be displayed on a website. No programming knowledge is required.
Content Audit is a content analysis. In the context of a website relaunch, it is to be understood as a target-performance analysis.
Action that a user performs on your website and that corresponds to a predefined goal, e.g. purchase, registration or download.
The conversion rate is a measure of how well your website or marketing campaign achieves target user actions. It is calculated by dividing the number of visitors who perform a desired action (such as making a purchase, filling out a form or signing up for a newsletter) by the total number of visitors. The result is usually given as a percentage.
For example, if out of 100 visitors to your website, 5 make a purchase, your conversion rate would be 5%. A high conversion rate means that your website or campaign is effective in getting visitors to take specific actions, which is often a key goal in online marketing.
These are important metrics that Google uses to evaluate the user experience on a website. They include aspects such as loading speeds, interactivity and visual stability.
A pricing model in online advertising in which the advertiser pays each time his ad is clicked on.
Cross sells are additional products that are offered in addition to a product. For example, an online retailer could recommend a customer who buys a book to buy a matching book or notebook. Cross sells are a way of persuading a customer to buy more.
The percentage of users who click on an ad or link in relation to the total number of views. It measures how effective your ad or content is.
The behavior of customers who are on their website. A user is on your website as if on a journey. There are several points of contact there.
– The attention phase (Awareness)
– The Consideration Phase
– The decision phase (Decision)
– The service phase (service phase)
– The Promoter Phase (Loyalty)
Cyber attack
A cyber attack is an attempt by one or more attackers to gain unauthorized access to a computer system or network. This can be done through a few different methods, such as malware, phishing or denial of service attacks. The attack can infect the system or network, steal data, block or damage resources. The consequences of a cyber attack can be very serious, ranging from financial losses and data loss to the complete loss of control over the system or network.
Google Ads is an online advertising platform that enables companies to place ads on Google search, videos on YouTube, apps, websites and more. With Google Ads, companies can advertise their products and services by placing ads that are displayed for specific search terms, websites and apps. This enables companies to reach their target groups and increase their sales.
Keywords are catchwords resp. Keywords. Keywords are searched for in Google’s search engine. The entered keyword is matched by search algorithms and we get our results in Google search.
Keyword relevance is a term used in search engine optimization. It refers to the importance of the keywords used to optimize a website. A website with a high keyword relevance will appear higher in the search results, as search engines take the relevance of keywords into account when indexing websites.
Keword-Stuffing
The excessive use of keywords on a website to increase relevance for certain search terms, even if these words make no sense in context.
Key Performance Indicators (KPIs) are quantifiable measures that are used to evaluate the success and performance of a company, organization, project or specific process. KPIs help to monitor and measure progress towards specific goals and objectives.
Properties of KPIs:
- Measurability: KPIs must be quantifiable. They should be measurable and trackable through data.
- Relevance: KPIs must be relevant to the organization’s strategic goals and priorities.
- Achievability: KPIs should be realistic and achievable.
- Time-bound: KPIs should be measured within a defined time frame.
- Clarity: KPIs should be clearly and precisely defined to avoid misunderstandings.
LCP (Largest Contentful Paint):
Measures how long it takes for the most extensive content on a page to be fully loaded and visible. It is an indicator for the loading speed of the page.
An informal term that describes the transfer of value from one website to another through links. Pages with higher authority pass on more “link juice”, which can improve the search engine optimization of the linked page.
O
Refers to factors outside your own website that influence your visibility and ranking in search engines, such as backlinks.
Refers to how relevant and useful the content of your website is for visitors. The term on-site relevance is often used in the context of search engine optimization.
Page speed is a measured value that indicates how quickly a web page is loaded. It measures the time it takes to download and display the HTML file, images, CSS and JavaScript files of a website. The higher the page speed, the faster the website is displayed and the better the user experience.
Is composed of the term ranking. Ranking is a placement of your website in the search engine. As a rule, this is Google.
A redirect is a forwarding or also a redirection from one url to another. A redirect is used to prevent a link from going nowhere.
The term relaunch is used when a website is newly created. Reasons for this can be that your website is outdated, the content is out of date or in the worst case that your website has been hacked.
If your website is created in Responsive Design, this means nothing other than that your website is automatically displayed on all devices such as desktop, tablet & mobile. No matter which device becomes, an optimal and optimized user experience takes place.
Screaming Frog SEO Spider is a powerful website analysis tool. It can perform website audits by analyzing and crawling metadata, links, images, CSS, and JavaScript to detect and fix issues that may affect a website’s SEO. It can also help optimize the website for search engines.
SEA (Search Engine Advertising) is a subarea of search engine marketing. Next to or above the organic search results there is space for Google ads. These are dependent on the respective campaign, which keywords and the click price.
SEO (Search Engine Optimization) is an approach to improve the visibility of a website or other online offering in search engines. It involves the use of various techniques to improve the rankings of a website in the search engines so that it is placed higher for relevant search queries. This can be achieved by optimizing the content, structure and technical aspects of a website, but also by increasing the number of high-quality links pointing to the website.
SERPS is the abbreviation for Search Engine Result Page. Easily understandable nothing else than that this is the output in the search mesh due to the input of a search word.
A sitemap is a file that contains a list of all the pages on a website. It is usually stored in XML format and can help search engines to catalog the pages of the website and make them easier to find. In some cases, search engines can also access sitemaps automatically. Sitemaps can also be used to provide more information about a particular page, e.g. when it was last changed or how often it is updated.
A short text snippet that is displayed in search engine results and gives an overview of the content of the page.
A similar method to A/B testing, where different versions of a web page or element are tested to determine the most effective option.
A stakeholder is a person or group that has an interest or stake in a particular company, project or policy and is therefore affected by the outcomes. Stakeholders can be internal or external parties, such as employees, customers, suppliers, investors, communities and even the general public. In terms of AI developments, it is important to involve stakeholders to ensure that the different perspectives and concerns are taken into account, resulting in fairer, more efficient and more acceptable solutions. Stakeholder involvement promotes transparency and trust in the processes and helps to identify potential problems or ethical concerns early in the development process.
Upsells are a sales technique used to offer a customer a higher value product or service that they can purchase in addition to their original purchase. This can be done either directly in-store or online and is designed to encourage customers to buy more.
Usability is a word used to describe the degree of user-friendliness. The benchmark is how certain goals can be achieved efficiently and satisfactorily.
User Experience is often abbreviated as UX. The term tells the user experience when using your website. The reaction and behavior of a user on your website.
UX or user experience is a term used in usability and human factors research to describe the user’s experience when interacting with a product, service or system. It refers to the way a user perceives the product and the interaction between user and product. UX design refers to the process used to create a unique and effective user experience. It includes the development and research of user interfaces, the creation of concepts, the optimization of user-friendliness, the collection of user feedback and the creation of functions that meet user expectations.
W
Web spam, often referred to as search engine spam or SEO spam, includes various methods aimed at artificially improving the ranking of a website in search results. The purpose is that the respective website receives more visitors. However, these are methods that violate the guidelines of search engines of search engines such as Google.
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