If your website structure is built in a way that limits organic potential, then read this article. We will show you how to build a fully optimized and also scalable website structure.
How to create a good website structure
First and foremost, I recommend you look at your existing structure. View them on all devices and also from the perspective of a visitor and also the bots. Find out what is not so optimal. This can be divided into three areas.
The first area is the information hierarchy.
Consider yours very carefully. What information is currently being conveyed. With most websites, the branding is conveyed first and foremost, which then transitions from the brand to the product and/or service in question. Features, messages are broken down in terms of benefits. But what would be other information that YOU would absolutely need to convey?
Helpful tools to evaluate your website structureTo get structural assessments you can use valuable tools like Screaming Frog or Ahrefs to perform a crawl. You will get very important information about hidden pages, sitemaps, scripts and much more. After that, you should create a sitemap from which you can see the relationship between the individual pages and their history. By history we mean how many layers, how many subpages and other resources there are. To “read” these better, there are again great visualization tools. Another powerful tool is Google Analytics which gives you valuable information about the behavior of your website visitors.
⇒ Where the entry point (access) is on your website
⇒ Where the visitor spends the most time
⇒ What does the visitor do in the end, buy or make contact?
⇒ Where is the jumping-off point?
⇒ Are there areas where the visitor does not behave as you would like or expect?
⇒ Where does the user perform actions?
⇒ Are there navigation points that are not used at all?
A perfect complement to Google Analytics is of course the Google Search Console, which gives you information about pages that rank well or not. Another good tool to elicit user behavior are heat mapping tools like Hotjac.