What does the OnPage optimization of the website include?
OnPage optimization includes everything that concerns the content and structure of your website. This can range from using relevant keywords for search engine optimization, adding metatags, creating sitemaps, optimizing content type, and using headings and formatting to checking page load speed. It can also include creating compelling and unique content, using interactive elements, developing links, and optimizing the user experience.
Since Google evaluates millions of websites according to its guidelines, it is up to Google to show the user of its search engine the most relevant content to his search query. The difficulty for SEO optimizers is that Google only reveals part of its guidelines, which of course makes the task rather onerous. Much is and will remain a mystery. Here, SEOs rely on their own tests, their experience and good connections to Google information.
The more comprehensive the OnPage optimization is, the better the ranking in the Google Serps.
As the operator of your website or webshop, you naturally want to appear as high as possible in the search results, because statistically the clicks on a website link drop very drastically after the first 10 search results. The decision of where you lie in the listing is up to the SERPS. According to Google, there are over 200 factors that determine the ranking of your website. Good links pointing to the website and high-quality content are essential.
Important and partly known factors of SEO.
Undoubtedly one of the most important elements of OnPage optimization. The keyword should be found in various places in the text, in proportion to the amount of text, on the respective sub-page. Google needs the keywords to match your website to the topic you have chosen. This is the only way to eject the appropriate results in the search engine based on a user’s search. Keywords are also differentiated between short term and long term keywords.
- The title tag is always located in the header and here it is important that the keyword you named occurs. Of course not only for Google, also the reader should know what this page is about.
- The meta description tag describes in a short form what the respective subpage is about. This is also important not only for Google. What you write in the meta description is crucial to whether the user clicks on the link to visit your website.
- IMG-Alt tag describes the content of the image and Google does read that. It makes the content of the web page easier to read for Google.
- Robots: This file determines whether Google or other search engines should include your website in the index or not.
Structured data is easier to read for the search engine. As SEO experts, we are convinced that keywords highlighted by tags are more easily recognized and assigned by search engines. It also includes the H1 – H4 heading structure.
Duplicate content is still something you should keep your hands off of, because Google still evaluates it very negatively. Unique, good content should be a matter of course in OnPage optimization.
When it comes to links, the external as well as the internal ones are important. Through an internal link, users as well as Google find their way around more easily and recognize links, which is also honored. In the case of the external ones, only those of value are evaluated. It is counterproductive to link from a medical company website to a dating portal and vice versa.
How fast your website loads is now a ranking factor in Google that should not be underestimated. Especially with mobile devices, the speed at which your website builds up becomes of enormous importance. You can test your website yourself with the PageSpeed Insights tool. This tool also shows you in the evaluation in which area your website could still be optimized.
Evaluation of OnPage optimization
There are several tools to evaluate your website. Paid as well as free. Paid, but of course also very good, is for example Searchmetrics and Sixtrix. They are not exactly cheap and only worthwhile for experts who use such a tool for several websites. The features they offer are enormous.
But there are free tools like the Screaming Frog or of course the Google Search Console. These tools also analyze the website and provide valuable information. Google Analytics gives you information about your users, which is also very informative. You can give this tool the number of visitors, the location of your visitors, the entry page, the particular device and much more.
Do you have any questions?
OnPage optimization covers all aspects of a website’s content and structure, including using relevant keywords, adding meta tags, creating sitemaps, optimizing content types, headings and formatting, and checking page load speed.
Comprehensive on-page optimization improves your Google ranking. Google’s ranking is determined by over 200 factors, whereby high-quality content and good external links are decisive.
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