SEO for the self-employed
Become visible. Be found. With SEO that suits you.
My strength lies in SEO for the self-employed. You don’t just want to show up on Google, you want to reach the right people? Then you need more than just a few keywords – you need a clear SEO strategy that fits your business. As an experienced freelancer, I can help you optimize your website so that you become visible in the long term – without unnecessary technical frustration or expensive agency models. *** Translated with www.DeepL.com/Translator (free version) ***
What is SEO actually - and why is it so important?
In a world in which millions of search queries are made every day – whether on traditional search engines such as Google or via modern AI-supported tools such as ChatGPT or Perplexity – it is essential to be prominently represented in the search engines.
A well-executed search engine optimization ensures that your company is found better on Google & Co.
Today, SEO is more than just technology. It’s about really reaching your target group – with the right content and signals. My goal is to improve the Google ranking for self-employed people, but also to reach your target group more efficiently.
My approach: SEO that suits you
I don’t work with ready-made packages – I develop an individual SEO strategy that fits your offer, your target group and your budget.
The goal: long-term visibility without tricks, but with a clear system.

The three pillars of SEO optimization
OnPage optimization
I optimize everything that happens and should happen directly on your website.
- Keyword research with a view to search intent & competitive strength
- Optimization of headlines, meta tags, URLs & internal linking
- Structured content with clear statements & real added value
- Reader guidance & call-to-actions that really lead
Technical SEO
The best site is useless if Google doesn’t understand it – that’s why I make sure it does:
- Fast loading times through PageSpeed optimization & clean code
- Mobile-friendly design & mobile functionality (mobile first indexing)
- Crawlability & indexing without technical barriers – an up-to-date sitemap is helpful here
- Integration of the Google Search Console & useful tools
OffPage SEO & Trust
So that your website also builds authority, I support you with:
- Link building with quality instead of quantity. I’ll give you the keyword: Linkjuice
- Building thematically relevant backlinks (no link spam – I don’t do that)
- Use of social media & other platforms for natural reach
- Local optimization (if relevant)
Your advantages through professional SEO optimization
Who is my SEO ideal for?
My SEO optimization is specifically for:
- Self-employed & sole traders
- Coaches, consultants, creatives
- Small & medium-sized enterprises (SMEs)
- People with strong offers, but without a marketing department
We accompany you from the initial analysis through implementation to the continuous optimization of your SEO strategy.
Your advantages at a glance
- More visibility in Google & Co
- More targeted visitors to your website
- Stronger brand impact through professional content
- Long-term success instead of short-term tricks
- Measurable results through clear reports & KPIs

How does our collaboration work?
Analysis & Audit
We look at your existing site together and identify potential: keywords, technology, content, competition – everything is put on the table.
Strategy & Planning
I develop a customized SEO roadmap with clear priorities – tailored to your goals, your time budget and your business.
Implementation & optimization
I take concrete measures from content optimization to technical improvement. Step by step – transparent & understandable.
Monitoring & further development
SEO is not a sprint, but a marathon. I support you even after the go-live – with analyses, updates and ongoing optimizations.
Why with me?
I am not an agency with changing contact persons – I am your personal partner who really gets to grips with your business.
I think along with you, explain things clearly (which is why I also give many online courses) and work in such a way that you don’t feel overwhelmed, but empowered and supported.
My customers often say: “You explain it so that I finally understand it. “
And that is exactly my goal: SEO at eye level – for people who want to make a difference.
Frequently asked questions about SEO for the self-employed
How long does it take until I see results?
The first positive changes can often be seen after just a few weeks – sustainable rankings develop over 3-6 months.
Do I have to do something regularly, or is it enough to optimize once?
SEO is not a one-off project. You can lay the foundations well – but to stay on top permanently, it needs maintenance.
What does SEO cost?
I work with transparent flat rates and fair hourly rates. After a free initial consultation, you will receive a personalized quote.
Let’s talk about your SEO Do you want to finally be visible on Google – without empty promises?
Then book your free initial consultation now and let’s see how I can support you.
When do you want to become visible?