Content Marketing
What is content marketing and why it is essential for every company
Content marketing is much more than “just” creating and publishing content. Content marketing is about developing a targeted content strategy with interesting, relevant content tailored to your target group in the form of text, images, graphics, videos and audio content. Advertising as such is initially in the background; the focus is on valuable content that people want to READ, SEE and HEAR. The idea behind such a statement is that if useful content is offered, the company and its offering become more visible. By not just focusing on selling your product or service, you build trust with your target group. You build loyalty and can win new customers as a result.
What types of content marketing are there?
Regardless of the format of the content, it is always about conveying information. We now have many different formats that we can use for this. Content marketing is not just about text, audio content and visual content are also forms of content that should not be missing in content marketing.
TEXT-CONTENT
Despite the large selection of formats, text is still the most popular format. But even within the written word, text formats can be differentiated. Which of the following is ideal for you depends on your content marketing strategy.
- Blog posts: These can be informative articles, interviews, guest posts, tutorials, etc.
- Press releases: An ideal platform for news or events within the company.
- E-books: are seen in a similar way to white papers, but are much larger in scope. They are very popular.
- Checklists: These are usually short and serve as an introduction to a problem solution.
- Newsletters: Provide information and establish personal contact with the customer.
- Case studies: Case studies that describe individual cases from practice.
- Social media posts: On the channels where your target group is located.
VIDEO-CONTENT
Moving images are an excellent way of conveying emotions and you can stand out from the crowd with high-quality videos. It is therefore hardly surprising that video content is very popular. There are the following types of content videos:
- Live videos: This authentic content is particularly popular on social media channels.
- Image videos: This is usually permanent content and presents your company to the outside world.
- Product videos: These are presentations of the company’s offerings.
- Animations: These are used to illustrate a complex problem on a simple level.
- Webinars: Serves, often automated, to impart knowledge and has an informative character.
- Tutorials: Learning is becoming increasingly important for all of us. Almost any kind of knowledge and information can be conveyed with tutorials.
IMAGE CONTENT
There doesn’t always have to be movement behind everything. An image can also say a great deal and convey moods. We also have a number of formats available for image content in order to stay in the reader’s memory. Here you can choose from the following formats:
- Infographics: Here you can present a topic in a funny way, but also illustrate a problem or the solution very well for better understanding.
- Animated images: These include GIFs and cinemagraphs. These are a good middle ground for presenting something. A little movement but not so much that it distracts from the text content.
- Slideshows: With such presentations, several images are generated on a website. Such slideshows keep readers on the website and trigger positive reactions.
- 360° images: Creates a feeling of experiencing the content of the image for the reader.
- Photos: This can be of the product, the service or employees.
AUDIO-CONTENT
For a long time, content was rather underestimated in content marketing. However, the podcast wave at the latest has made many people realize what opportunities this type of content has in store for us. Many people can be addressed through it. Here are a few:
- Radio
- Podcasts: These offer many possibilities. Many of today’s readers no longer like to read, but are more receptive when they can listen. People who travel a lot also like to use podcasts in the car or train. Content can be consumed on the side.
- Original sounds: These are original sounds from interviewees or interview partners. In any case, they are interesting enough to delve deeper into.
How does content marketing work?
- Develop a target group and create a buyer persona: Only if you know your target group can you reach them with content, regardless of the content format. A target group analysis forms the basis for creating a buyer persona.
- Developing the content: Content marketing is also about sending exactly the right message to your target group. To do this, you need to know what impression you want to convey to the outside world. What sets you apart from your competitors? A brand story can be built on this.
- Content strategy: Once we have defined your target group and the brand story, we will consider what content we can use to reach them. To do this, we develop topic clusters that could interest your target group. Then it’s about which formats are suitable and which tools are used for this.
- Building trust in your brand: Trust in your brand plays a key role in the purchasing decision. There are also entire studies showing that users are increasingly moving away from bold advertising. Instead, they are looking for content that answers questions or points out how to solve problems. This is exactly where the different types of content are used. If you are well versed in a particular topic and can offer solutions and communicate this, then you will increase your profile.
- Sustainable customer loyalty: Regular content ensures that your customers come back because they know that they will receive good advice and support from you in the form of informative and unique content.
- Create an editorial plan: In order to fulfill point 5, we create an editorial plan in which we record content ideas, keywords, format and contact persons.
- Appropriate content & the buying process: In order to turn leads into customers, we have to convince them with content. This means that we first need to be noticed with good content.
Take the first step: Let’s develop your content strategy together – contact us today!
Creating content - How we make your website a success with high-quality content
Our approach to content creation is based on a deep understanding of your target group. We get to know their needs and problems and build our content accordingly. We rely on innovative and data-driven approaches to create content that scores highly with both your customers and search engines. We are always aware that the demand for quality in content marketing is constantly growing among customers and search engines.
Our services in the area of content creation
SEO optimized texts: We write content that is perfectly tailored to your keywords. We use various tools, including Google Trends, to find your keywords and their search volume. We like to use Google Analytics for analysis. This is a very good tool for tracking the results.
Blog posts and specialist articles: To emphasize your expertise, we create articles that are informative and inspiring. For blog posts, we also use meaningful links to give your readers a very good understanding of the content of the post. Through the links, the reader can read some content even more specifically on your website. A content audit and an editorial plan are absolutely essential for linkjuice.
Visual content: Have you heard the saying that a picture can say more than a thousand words? We also create meaningful images, infographics and videos that reinforce your message, attract more attention and make your content easier to read.
Content for social media: Do you know which posts and campaign content your target group reacts to the most? Let us work on increasing your reach on social media platforms.
Get started now: Request a free consultation and find out how we can optimize your content.
Why a structured editorial plan is the key to successful content marketing
An editorial plan is essential to systematically plan your content. Your content can then be created from this editorial plan and published according to the schedule. In this way, we not only achieve the necessary consistency, but also planned relevance for your target group.
Analysis of your target group:
We identify the topics your target group is interested in. Based on these interests and your business goals, we create fresh, informative and motivating content.
Planning and structure:
With a clearly defined editorial calendar, we ensure that your content is created and published on time. The editorial calendar also gives us an overview of related content. We also work with this.
Content production:
Based on your editorial plan, we create content that is optimally tailored to your brand and your customers. We can also create user-oriented internal links during content production.
Performance analysis:
After publication and indexing, we measure success. We also use tools to obtain up-to-date evaluations. These evaluations also allow us to make adjustments to the content at any time.
Plan your individual editorial plan with us and always stay one step ahead.
The benefits of content marketing for your company
Improve your SEO rankings:
High-quality content that is specifically optimized for the keywords and needs of your industry will give you a better ranking in the search engines. They will then perceive you as an “expert” in your industry and recommend you in the search engines. This is exactly the result we aim to achieve with our content marketing activities.
Generate more traffic:
This improved ranking in the search engine attracts visitors. Readers will find exactly what they are looking for in your content. And, they also stay longer on your website, as the reader discovers more and more content that interests them through the meaningful linking.
Strengthen customer loyalty:
Interactive content such as quizzes, surveys, seminars and, of course, special offers or discounts can strengthen customer loyalty. There are a number of content marketing tools that can be used to build customer loyalty, such as whitepapers, newsletters, e-books, tutorials and, of course, well-equipped support.
Achieving sustainable results:
We also offer you the opportunity to place paid advertising at any time, but what happens if you pause or stop the campaign? You will no longer be at the top or bottom of the first page. With the creation of optimized content, this won’t happen to you. Content marketing is something long-term and continuous.
Contact us and find out how content marketing can sustainably advance your company.
A success story from one of our customers – content marketing that works.
One example: We set up a so-called topic clustering for our client. Through consistent implementation, we were able to achieve a doubling of traffic after a very short time. We developed various categories (such as generic terms) in your industry and achieved through this topic clustering that the customer was perceived by readers and search engines as an expert in her industry in these areas.
Become part of our success stories: Let us write your success story – start today.
Our approach - your success
We live in an age in which AI can be used to produce masses of content. This is very much at the expense of the quality factor. We take a different approach: content creation with added value, because we focus on quality and added value. Our content is based on in-depth research, especially when it comes to the needs of our readers. This allows us to create content that not only informs and/or entertains, but also offers concrete solutions to the challenges faced by your readers.
When may we present your new project realize?
