The previous website has grown more and more over the years, was a store and yet somehow not one.
Here the task was to clean out old subpages, and there were about 1200 of them, to get an overview of what should be transferred to the new store.
Each product got an extensive sales page that provides much more information than just a description.
We have now created a “real” store that has a clear webshop structure. No more searching here and no more old products. This store, including the redirects, we succeeded.